We are in search of an individual who is passionate and have experience in branding.
The main purpose of this position is to handle the brand strategy and way forward implementation of the same for the assigned brands.
• Responsible to manage the MARCOM for the allocated brands to achieve business objectives.
• Liaise with product champions in developing materials and implementing marketing strategies to achieve business objectives.
• Maintain the branding guidelines across the brand materials.
• Brief the agency on the product champions business plans.
• Conduct competitive analysis and propose appropriate changes to product features.
• Engage in Marketing roll-out plans and implementation according to the monthly meetings with segment heads
• Liaise with product champions and monitor product growth against category growth in the bank.
• Provide marketing support for various product-related requests from relevant parties and branches
• Responsible to provide required product-related materials to be published on relevant platforms (ATL, TTL)
• Handle agency relationships with reputed creative and media agencies and select agencies in a timely manner within the company purchasing policies.
• Payments to be monitored and done in a timely manner and maintain relevant records
• Degree or equivalent professional qualification from a recognized university/Institute in the discipline of Marketing and/ or Professional qualification from a recognized university/Institute in the field of marketing.
• Minimum of 03 years of experience as a Brand Executive in the field.
• Communication and analytical skills.
• Computer Literacy
An attractive remuneration package commensurate with experience and fringe benefits on par with the industry standards is available for the right person. Interested candidates are invited to submit their curriculum vitae within 07 days of this advertisement to firstname.lastname@example.org mentioning the position in the subject line of the email. Kindly note that only shortlisted candidates will be contacted.
Offered SalaryNot Specified
INDUSTRYAccountancy, Banking and Finance
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