D2C Consultant- My Kiranna & Ushop, Careers At Unilever , Mumbai, Maharashtra, India.

Job Overview

 D2C Consultant- My Kiranna & Ushop

About Open2U

We understand that people who prefer to work on a consulting or project basis often face fundamental challenges regarding their compensation and benefits, access to learning & development opportunities and HR support in general. Therefore, Hindustan Unilever’s Open2U program offers both Flexibility and Security. Freelancers or consultants have the flexibility to define their own work schedule and are supported with structured compensation, assignments bonuses, and a host of other benefits.

Join us if you are excited to work with some of the best minds in the industry, while we offer you the support to fulfil your desire for independence. Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved, that improve the lives of our consumers and the communities around us. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

We are looking for a D2C Consultant for a duration of 6 months for My Kiranna & Ushop (HUL’s internal platforms) to conduct a full evaluation of the on-platform shopper journeys

Business Context: HUL’s direct businesses include multiple consumer facing tech platforms across our Direct to Consumer & Hyperlocal programmes. While they are currently functional in nature, there is scope to improve the overall on platform shopper journeys, which will improve platform conversion arising out of a friction free shopper journey.

Scope of Work: Conduct a full evaluation of the on-platform shopper journeys on U Shop and MyKirana (mweb+Android+iOS). This would involve leveraging data from various tech tools including Google Analytics, Adobe Analytics, MoEngage, Adjust and Shopify, to come up with specific recommendations to improve the shopper flow. Qualitative inputs basis past experience would be an added value add.

Quantitative & Qualitative analysis of the existing shopper flows on www.theushop.inopens in a new window, m.mykirana.comopens in a new window, MyKirana Android App. Specific friction points identified. Specific recommendations in terms of tech/design changes needed to reduce identified friction points

Expected business Impact: Improved platform conversion arising out of a friction free shopper journey.

Key Skills Required :

• UI/UX expert, comfort with data, past experience in identifying and removing friction points in an on-platform journey.
• Comfort with Shopify, Google Analytics & Adobe Analytics is necessary. Adjust & MoEngage are good to know.
• Prior experience with a Shopify platform is a plus along with experiences in Digital first industries/ eCom/ UI/UX.

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