Job Overview

Digital Hub Lead, Foods & Refreshments

Background & Purpose of the Job

The primary purpose of the Digital Hub Lead, Foods & Refreshments (F&R) is to 1) Drive the execution of our full-funnel, digital communication plan (from awareness to performance marketing) that powers immediate delivery of our ice cream and food brands and 2) drive Unilever’s digital transformation through the adoption of data-driven marketing.

Responsibilities

• Lead and shape the thinking around how to up Unilever’s game in digital marketing, while serving as a vital connector and influence for the organization to deliver truly holistic plans
• Drive digital thought leadership through engagement with key media platform partners, evangelism in the marketing community and collaboration with marketing technology to deliver elevated experiences in digital
• Lead team of subject matter experts, providing direct leadership to brand and category leaders so that they can reach consumers in compelling, creative ways, while also maximizing the return
• Create clear digital marketing strategy for Food & Refreshment brands to accomplish both growth and brand building goals
• Create workplan of priority tactics to support the execution of the strategy
• Partner with Digital Hub Operations Manager and Scrum Master to support brands in their execution of these strategies in an agile way of working
• Partner with cross functional marketing leads to enhance our marketing capabilities within key tactics such as media, email, website, content, measurement, and reporting
• Maintain and evaluate brands against digital maturity evaluation criteria; adjust as needed in the ever evolving digital landscape

What You’ll Need to Succeed

• Bachelor’s degree in marketing or related field; Master’s degree preferred
• A minimum of 5+ years of experience across marketing with specialized experience in digital; 3+ years in team leadership capacity
• Understanding of evolving channel landscape
• Demonstrated ability to leverage marketing expertise including digital/eCommerce, cross-functional knowledge and data and insights to drive business growth
• Demonstrated ability to develop marketing plans with the objective of growing a business. This executive should have proven experience thinking “out of the box” to develop target markets and segments using multiple channels
• Knowledge of how dotcom platforms work
• Strong analytical skills with the ability to develop strategies, tactics and measurable implementation plans across many areas. Proven track record of successfully working in a complex, matrixed organization
• Demonstrated business judgment; ability to identify, prioritize and drive for the highest impact initiatives
• Ability to impact and influence different areas of the organization, including VPs, Directors, and high-level customer contacts, with deep experience setting and rallying different stakeholders behind the established vision, and liaising with cross-functional teams at all levels
• Create a clear view of the future state, helping others understand and feel how things will be different when this is achieved. Have a practical know-how, demonstrating results orientation while empowering and holding the team accountable for results
• Manage through persuasion and influence rather than power. Inspire credibility. Serve as a visible mentor and coach

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

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