Trade Marketing Manager at John Keels Group, Colombo, Sri Lanka

Application deadline date has been passed for this Job.
  • Post Date: January 15, 2022
  • Applications 0
  • Views 104
Job Overview

Trade Marketing Manager

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The selected candidates will be responsible for:

  • Lead the Trade Marketing Strategy Development and execution, aligned with overall Company brand strategies and directions
  • Lead the development and implementation of an integrated annual Trade marketing plan.  Set challenging yet realistic targets and the specific key initiatives to deliver the same
  • Collaborate with Sales team on strategy and execution of plans
  • Development & execution of channel-based loyalty & visibility programs
  • Manage the entire beverage category “Consumer Activation Programs” & the lead negotiator for sector events for all categories & managing the event teams and post mix operations
  • Responsible for Effective utilization of company assets and managing company trade assets. Timely monitoring of the assets along with Sales, Marketing & Planning teams and maintain all records of the deployed assets
  • Responsible for the annual trade marketing budget to deliver the plans, ensuring optimal allocation across the key initiatives

Required qualifications and skills:

  • CIM/ SLIM (full qualification) / Bachelor’s Degree in Marketing with 5-8 years’ experience in Brand & Trade marketing / Sales management of which at least 3 years at a senior to mid-level in a large FMCG or MNC.
  • Experienced in managing people and teams for at least 3 years
  • Excellent communication skills oral and written with fluency in English and Sinhala. Tamil will be an added advantage
  • Knowledge on working with large sets of data and good data analytical / excel skills
  • Demonstrate leadership and team player attitude



Job Detail
  • Offered SalaryNot Specified
  • Career LevelManager
  • Experience5 Years
  • GenderBoth
  • INDUSTRYAccountancy, Banking and Finance
  • QualificationBachelor's Degree
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