The ideal candidate will have a passion for all things in marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to revenue growth. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. You need to make sure to plan and execute optimized online advertisements to increase company and brand awareness; and to promote our services through digital channels‍

·  Excellent leadership skills and the ability to work as part of a team

·  Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimization (SEO), Organic Channels (SEM) and Paid Search.

·  Create targeted link building campaign and keyword plan for SEO/SEM success

·  Being very proficient and experienced with Google AdWords and Google Analytics (at least 2 years of experience).

·  Creating, executing, and monitoring Digital marketing campaigns and its budgets.

·  Continuous analysis, optimization, and reporting of all paid campaigns

·  Delivery of reports on performance activity to internal/external stakeholders

·  Measuring key performance metrics, including web site traffic, audience engagement, service quotas, bounce rate and ad spend re turn on investment.

·  Use of marketing analysis platforms – Hot jar (web site recordings), SEMRUSH (competitive analysis tools) and others.

·   Working with the Business Development Team to improve marketing results and to identify innovative growth strategies.

·   Monitoring and flagging digital competitor activity

·   Staying on top of market trends for innovation within the performance marketing space.

·   Delivery of campaigns through channels or specific partner sand monitoring performance against KPIs

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·   A Bachelor’s degree in marketing, journalism, or other relevant fields.

·   Experience in a digital marketing or advertising role (at least 3 years)

·   Work experience with website analytics, social media platforms and digital advertising best practices (including but not limited to, Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads)

·   Comfortable working with large data sets and making decisions from the output

·   Proven track record of delivering marketing campaigns that deliver against targets

·   Hands-on ability, setting up campaigns, optimizing, reporting etc.

·   Excellent written and oral communication skills.

·   Creative and excellent at creating social media contents and ads.

·   Knowledge of the latest digital marketing trends and technologies.

·   Strong analytical thinking skills.

·   Excellent leadership skills and the ability to work as part of a team

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