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Job Overview
Brand Executive
Brand Executive
Keells Food Products PLC, a subsidiary of John Keells Holdings PLC, is the country’s market leader in processed meat products, and has held this position for over three decades. Our company possesses ISO 9001:2008 Quality Management System, ISO 22000:2005 Food Safety Management System, and OHSAS 18001:2007 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, hams and crumbed products under “Elephant House” and “Keells Krest” brands.
Job Responsibilities
- Delivering brand growth & market share of the allocated product portfolio.
- Partner closely with the relevant stakeholders to address key issues/opportunities for the brand and to maximize growth opportunities.
- Actively lead the project management & development of new products.
- Planning & driving the brand & related extensions through marketing innovation.
- Developing & executing Integrated marketing campaigns & related brand communications.
- Responsible for the management of the allocated budget.
Person Specifications
- Bachelor’s Degree specializing in Management, Marketing or a related field.
- CIM, CIMA or an equivalent professional qualification will be an added advantage.
- Experience in brand management and liaising with creative/ media agencies.
- Knowledge in quantitative business performance analytics, campaign planning & consumer insights generation will be an added advantage.
Job Detail
- Offered SalaryNot Specified
- Career LevelNon-Executive
- ExperienceNot Specified
- GenderBoth
- INDUSTRYBusiness, consulting and management.
- QualificationBachelor's Degree