Brand Executive, Careers at Novelwall, Colombo, Sri Lanka.

Job Overview

Brand Executive

Position Overview

The Brand Executive is expected to implement plans for the brand, customer experience and brand loyalty to drive the organisation’s brand equity. He/She will be working in a fast-paced and dynamic environment and be the champion of the assigned brand identity throughout the organisation.

Job Responsibilities;

Driving Marketing Strategy

• Leading and driving brand strategy to achieve the annual business targets with the direction of the management.
• Ensure that the assigned brand aligns with the Master Brand guidelines and objectives while engaging in brand-building activities for the responsible product/service brand
• Plan integrated marketing campaigns (involving both ATL, BTL & Digital) to drive brand awareness and penetration for key brands
• Plan and align monthly campaigns of assigned product/service brands with the support of sales and operations teams
• On time in full activation and execution for planned campaigns with the goal to create best-in-class campaigns.
• Maintain networks of the secondary development to the company’s sub-brands
• Identify secondary development requirements as per sales and marketing feedback
• Maintain a network for the developments including timelines

Business Performance Analysis & Planning

• Supporting Group Marketing Manager and the management to ensure on-time-in-full delivery of key strategic projects and targets
• Strong ownership of budgeting management and P&L to meet ROI
• Managing Annual Joint Business Planning exercises for key vendors from a brand-building perspective
• Compile, analyze and present performance metrics and strategize for improvements at the campaigns/brand level.
• Identifying and Capitalizing on White Space
• Evaluating, analyzing and mapping white space opportunities to recommend strategic brand initiatives for sub-brands
• Launching key brands across identified white space markets Stakeholder Management
• Fostering strong relationships with the wider Group Marketing team to share best practices and learnings
• Managing the marketing funnel activities related to key brands

Ideal Candidate should have;

• A degree in Marketing or fully qualified in CIM/SLIM
• Expected experience: 2 – 3 years relevant experience in the marketing field