Business Entrepreneur – Careers at MAS Group – Colombo – LK.

Key responsibilities include: 

• Formulate and develop effective and engaging digital and traditional marketing strategies to build awareness, acceptance, and credibility for the GamerTech brand within the targeted partner/customer segments
• Effectively organize and oversee digital advertising/communication campaigns (digital media, social media, SEO, etc.), exhibitions and promotional events as required
• Enhance the brands reputation among different key stakeholders through the development of required marketing collateral (digital PR, corporate decks, brochures, email templates, digital newsletter, etc.)
• Support in creation of diverse marketing materials such as brochures, press releases, website materials etc.
• Conduct market research and analysis to evaluate trends, understand brand awareness and identify competition ventures
• Assess customer requirements and dedication through the use of surveys and other such methods
• Establish and maintain relationships with marketing and digital agencies, media outlets and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns through the use of various metrics and creation of reports on performance of such
• Collaborate with relevant stakeholders in preparation of budgets and monitoring of expenses

The ideal candidate would have: 

• BSc/BA in marketing, business administration with digital marketing experience or relevant discipline
• Proven experience as a digital marketing expert or similar role
• In-depth understanding of marketing research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Adept in MS Office and marketing software (e.g. CRM)
• Knowledge on digital, social media and web analytics (e.g. WebTrends)
• Be creative and have commercial awareness
• Excellent communication and interpersonal skills
• Ability to organize and prioritize tasks effectively

Work Arrangement:

A combination of remote and on-site work