Digital Marketing Executive Jobs In Dialog Axiata PLC In Colombo, Sri Lanka

• Responsible for constructing digital marketing strategies under each channel / tool in order to achieve the set Key performance indicators for the month such as Traffic , Impressions, Reach, Conversions, CTR, App Downloads etc.
• Operating the set up and execution of digital marketing advertisement campaigns efficiently  through all the digital marketing tools used under the organization
• Monitoring the performance of each digital advertisement campaigns and suggesting avenues to improve performance in a cost-effective manner
• Analysing ads performance and preparing performance report in weekly basis to be presented to the management along with long term performance improvement strategies
• Maintaining the digital marketing trends in the industry and suggesting ways to incorporate that into the mix by A/B testing
• Maintaining comprehensive reports on budget allocation / utilization for each digital marketing activity along with the ROI figures on daily basis
• Responsible for leading the digital marketing campaign calendar for the month by coordinating with in house teams ( Creative , Design , Production )
• Maintaining a close relationship with the in-house business / data intelligence team to formulate growth strategies to each paid marketing channel by creatively utilizing the data
• Establishing the execution of  mobile and email marketing campaign for the organization by coordinating with in-house and 3rd party service providers
• Ensuring the SEO key word rankings of the Super APP are maintained within the top slots

• Possess a Bachelor’s degree in marketing or related field or equivalent professional qualification
• Minimum of 1 year on the job experience in managing all the latest digital marketing tool
• Expertise knowledge  in Facebook / Meta ads manager, google ads managers (Search, Display, Video, Shopping Apps), and any other trending ads platforms
• Excellent analytical skill

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