Digital Marketing Specialist Jobs at Beyond Technologies in Colombo, Sri Lanka

Job Overview

Digital Marketing Specialist

Responsibilities

• Work closely with the digital media arm, the development team, design team, and Product Owners to guarantee an outstanding product outcome.
• Support both the developers and designers as your role grows and assist the client.
• Write content for various domains and purposes, such as content for websites, social media posts, email campaigns, proposals, and presentations.
• Study the requirements and encapsulate the client’s needs to formulate content, directing the creative team towards delivering content and creatives that align with the client’s brand image.
• Build, plan, and implement the overall digital marketing strategy.
• Manage the built strategy and ensure effective execution.
• Collaborate with designers to improve user experience.
• Manage all digital marketing channels.
• Provide creative ideas for content marketing and update websites.
• Acquire insights into online marketing trends and keep strategies up-to-date.
• Measure ROI and KPIs and prepare and manage a digital marketing budget.
• Oversee the company’s social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Build an inbound marketing plan.
• Monitor competition and provide suggestions for improvement.
• Analyze digital marketing analytical reports and share insights with the team to develop optimization strategies.

Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with social media campaigns, Google AdWords, email marketing, and SEO/SEM.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Digital marketing background.
• Top-notch communication skills in English, both verbal and written. You should not be afraid to communicate.
• Precise and thorough checkups of curated content.
• A keen eye for detail in website design and user experience.
• Proficiency in French is an added advantage.
• Qualification in marketing will be an added advantage.

What We Offer

• Opportunity to work on challenging and innovative projects.
• Collaborative and dynamic work environment.
• Professional growth and development opportunities.
• Flexible working hours and remote work options.

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