Marketing Data Analyst Jobs at Xero in Denver, US

  • Post Date: September 19, 2022
  • Apply Before: November 30, 2022
  • Applications 0
  • Views 29
Job Overview

Marketing Data Analyst

What Does a Data Analyst Do? [2022 Career Guide]

How you’ll make an impact
As a Marketing Data Analyst in the Digital Data & Analytics team, you will be responsible for delivering high quality data analysis and insights frameworks to enable fast decision making and strategic design. The Digital Data & Analytics team is responsible for empowering Xero to deliver successful digital, customer & marketing outcomes through actionable insights. We enable customer, marketing and product teams with key information to understand the current trends, customer and landscape, inform and motivate customer behavior and shape customer & marketing strategy.
This role is a hybrid role which will require the preferred candidate to be based out of our Denver office.

What you’ll do

    • Work closely with the wider Marketing & Customer stakeholders to identify and prioritize analytics requirements, with a focus on maximizing commercial insight and business performance
    • Develop robust analysis that will guide and validate marketing, digital & product teams plans
    • Use SQL to source data from many different databases
    • Provide audience lists for marketing campaigns
    • Work with large datasets and gain exposure to modern cloud-based data platforms
    • Interpret insights, apply business context to them, and answer key business questions
    • Identify any data quality issues and work with the Xero Digital Data team to resolve them
    • Develop and publish analysis, reports and dashboards
    • Investigate known or reported problem areas, or areas for improvement
    • Measure, benchmark and analyze the performance of Xero’s digital experiences across multiple platforms and channels
    • Develop campaign analytics frameworks
    • Present complex analysis to stakeholders, in a simple and compelling way
    • Enable teams with key information to understand the current marketing & customer landscape, inform and motivate customer behavior and shape strategy
    • Develop Marketing ROI models

Success looks like

    • Data is able to be used to create decision making systems which will help Xero proactively manage the customer experience, marketing growth, and improve conversion rate  throughout their journey
    • Marketing & Customer, Digital teams and leadership leverage learnings from data insights and make better fact based business decisions from it
    • Build our data-driven customer solutions, ranging from models to findings which changes actions, creates measurable improved customer value as well as revenue impact
    • Program recommendations and decisions are supported by robust data analysis

What you’ll bring with you – Technical skills

    • Strong data literacy skills earned through a mixture of experience with data
    • Ability to tackle unfamiliar domains and work with complex and diverse datasets
    • Advanced knowledge in SQL for data extraction, manipulation and analysis
    • Experience with Python would be a benefit
    • Experience in statistical analysis
    • Extensive experience in building predictive models
    • Proficiency in Google Analytics & Mixpanel Big Query a plus
    • Experience in building customer segmentation models
    • Experience in building digital campaign analytics frameworks
    • Ability to establish measurement and reporting frameworks
    • Experience delivering analytics in the form of visualizations and interactive dashboards using Tableau or Microstrategy
    • Ability to break down complex data and deliver meaningful, actionable insights to stakeholders in a clear and digestible way

What you’ll bring with you – Soft skills

    • You’ll be eager to understand the business context to help inform your approach to the analytical activities, and solve customer problems alongside your stakeholders
    • Exceptional communication skills, including the ability to prepare clear professional reports
    • Customer-centric mindset, with proven ability to recommend opportunities that drive greater advocacy
    • Ability to collaborate with a cross functional project team





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Job Detail
  • Offered SalaryNot Specified
  • Career LevelNot Specified
  • ExperienceNot Specified
  • GenderBoth
  • INDUSTRYBusiness, consulting and management.
  • QualificationNot Specified
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