What you’ll do

• • Work closely with the wider Marketing & Customer stakeholders to identify and prioritize analytics requirements, with a focus on maximizing commercial insight and business performance
  • Develop robust analysis that will guide and validate marketing, digital & product teams plans
  • Use SQL to source data from many different databases
  • Provide audience lists for marketing campaigns
  • Work with large datasets and gain exposure to modern cloud-based data platforms
  • Interpret insights, apply business context to them, and answer key business questions
  • Identify any data quality issues and work with the Xero Digital Data team to resolve them
  • Develop and publish analysis, reports and dashboards
  • Investigate known or reported problem areas, or areas for improvement
  • Measure, benchmark and analyze the performance of Xero’s digital experiences across multiple platforms and channels
  • Develop campaign analytics frameworks
  • Present complex analysis to stakeholders, in a simple and compelling way
  • Enable teams with key information to understand the current marketing & customer landscape, inform and motivate customer behavior and shape strategy
  • Develop Marketing ROI models

Success looks like

• • Data is able to be used to create decision making systems which will help Xero proactively manage the customer experience, marketing growth, and improve conversion rate  throughout their journey
  • Marketing & Customer, Digital teams and leadership leverage learnings from data insights and make better fact based business decisions from it
  • Build our data-driven customer solutions, ranging from models to findings which changes actions, creates measurable improved customer value as well as revenue impact
  • Program recommendations and decisions are supported by robust data analysis

What you’ll bring with you – Technical skills

• • Strong data literacy skills earned through a mixture of experience with data
  • Ability to tackle unfamiliar domains and work with complex and diverse datasets
  • Advanced knowledge in SQL for data extraction, manipulation and analysis
  • Experience with Python would be a benefit
  • Experience in statistical analysis
  • Extensive experience in building predictive models
  • Proficiency in Google Analytics & Mixpanel Big Query a plus
  • Experience in building customer segmentation models
  • Experience in building digital campaign analytics frameworks
  • Ability to establish measurement and reporting frameworks
  • Experience delivering analytics in the form of visualizations and interactive dashboards using Tableau or Microstrategy
  • Ability to break down complex data and deliver meaningful, actionable insights to stakeholders in a clear and digestible way

What you’ll bring with you – Soft skills

• • You’ll be eager to understand the business context to help inform your approach to the analytical activities, and solve customer problems alongside your stakeholders
  • Exceptional communication skills, including the ability to prepare clear professional reports
  • Customer-centric mindset, with proven ability to recommend opportunities that drive greater advocacy
  • Ability to collaborate with a cross functional project team