Job Overview

Performance Marketing Consultant- Horlicks

About Open2U

We understand that people who prefer to work on a consulting or project basis often face fundamental challenges regarding their compensation and benefits, access to learning & development opportunities and HR support in general. Therefore, Hindustan Unilever’s Open2U program offers both Flexibility and Security. Freelancers or consultants have the flexibility to define their own work schedule and are supported with structured compensation, assignments bonuses, and a host of other benefits.

Join us if you are excited to work with some of the best minds in the industry, while we offer you the support to fulfil your desire for independence. Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved, that improve the lives of our consumers and the communities around us. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our business leaders and colleagues provide mentorship and inspiration, so you can be at your best

Project Overview:

We are looking for a freelance performance marketing expert to drive usage of the Horlicks Nutrimeter tool and sales for Horlicks Diabetes Plus for a duration of 6 months

Business Context: Many mothers think that providing their child with a tummy full of food is equal to providing them sufficient nutrition. The reality that they are often not aware of this fact that there may be a few nutrients that their kids are not getting in adequate quantities (as per RDAs defined by the Indian Council of Medial Research) which is not ideal for their kids’ growth and development.

We have developed a tool, The Horlicks Nutrimeter, that is designed to help mothers make the right decisions regarding their kids’ diets and nutrition. Since she has the option of adding Horlicks/ Junior Horlicks to her child’s diet to improve nutrition score – this drives relevance for the brand as well. The tool also generates a detailed report for the child that can be used by the parent or pediatrician in identifying and solving for nutrition gaps in the child’s current diet Diabetes nutritional supplement is a fast evolving and fast-growing category in India. Horlicks Diabetes Plus is a nutritional supplement for diabetics and pre- diabetics. The overall category size is around 150 Cr with 2 competitive brands owning almost 90% of the market.

HUL has recently launched Diabetes PLUS, which is a HFD to manage Diabetes.

Expected business Impact:

• Dispel the myth of diet sufficiency in affluent households, and drive relevance of supplementation.
• Scale Business to a 15-20 Cr franchise in the next two years.

Scope of Work:

• The individual will be responsible for allocating budgets between digital mediums, weekly tracking and tweaking the campaign as needed, content and CTA creation
• Will lead the pieces of work with Mindshare, FB and Google teams directly

Key Skills Required

Working knowledge of performance marketing, prior experience in marketing (communication development).

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