Senior Brand Manager – Ice Cream (USPL) – Careers at Unilever – Singapore.

Job Overview

 Senior Brand Manager – Ice Cream (USPL)

BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. 

Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we’ve grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.  

Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.  

MAIN ACCOUNTABILITIES:

• Develop and lead a team to land a future-fit portfolio roadmap for Ice Cream category in Singapore
• Manage 1-2 brands in the SG Ice Cream business to ensure OTIF delivery of all key strategic projects hitting iTO & market share targets
• Land brilliant execution of localized campaigns that retain global brand identities with full integration of data-driven marketing (covering OOH, digital, social, PR & on ground events)
• Develop an in-depth understanding of local markets, consumers and shoppers – the business environment in which the brands compete including category segments, channels and target audience.
• Managing Annual Brand Planning exercise & Joint Business Planning with Retailers

Key Interfaces: 

• Global/ Regional/ Brand Development teams
• Finance team
• Shopper Marketing Team
• CCD & CD Team
• Consumer & Market Insights team
• Supply Chain, Sourcing
• Research and Development
• Agencies (Media, Creative, PR, POSM etc.)

KEY REQUIREMENTS:

• Strong working experience in marketing
• A passion for Brand Building, Digital, Activation and Unilever
• FMCG Experience
• Positive, assertive yet empathetic leadership, with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership, especially among our global teams, agencies and multifunctional teams
• Extremely high commitment to work with many and different projects, learn fast and deliver quickly
• A bachelor’s degree in any discipline

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