Senior Executive Branding and Marketing, Vacancies at Gamini Industries Y.A.P.(Pvt) Ltd, Colombo, Sri Lanka.

Job Responsibilities

Planning and mapping marketing strategy for the brand in alignment with company’s business and financial objectives, to maintain the position of the market leader in business industry.

Developing and deploying effective marketing campaigns across digital and traditional communication platforms.

Driving the brand’s digital, ecommerce and social media portfolio: Creating continuous engagement with customers via social media to maintain the brand’s top of mind recall. Continuous need creation via relatable and engaging content.

Driving sales via strategic tactical campaigns in alignment with manufacturing and finance departments.

Growing company portfolio in terms of revenue and market share.

Drafting and maintaining the company’s marketing budget in line with the company’s sales projections.

Continuous assessment of marketing ROI through cohesive progress reports.

Heading and driving the marketing team towards achieving company’s short-term and long-term goals with necessary guidance. Project-wise resource allocation.

Being the organization’s agent towards external parties such as media, stakeholders and potential clients and building strategic partnerships.

Steering and building a dynamic young team toward achieving the marketing objectives of the business.

REQUIRED QULIFICATIONS

Proven track record of at least 5 years in a similar capacity, preferably in the home furnishing or lifestyle industry

Excellent leadership and organizing skills

Analytical and creative thinking

Sound communication, interpersonal and networking skills

Be up to speed with current fashion trends, digital innovations and best practices

BSc/BA in business administration, marketing and communications or relevant educational qualifications.

professional qualifications such as CIM