Senior Marketing Executive, Careers at Alavi.ai, Colombo, Sri Lanka.

Alavi is a cutting-edge SaaS application that uses artificial intelligence and data science to help businesses optimize and expand their online advertising campaigns. Developed by leading data scientists and marketing analytics experts, Alavi is used by ecommerce companies around the world and was ranked amongst the Top 20 start-ups on the planet at Web Summit, one the world’s most prestigious tech conferences.

We need an excellent

Senior Marketing Executive

As part of the marketing team at the forefront of Alavi’s global expansion, you will have the opportunity to significantly influence and build out Alavi’s marketing function. You will work cross-functionally to achieve common goals of expanding Alavi into multiple markets across USA, UK, the APAC region and Australia.

What You’ll Do:

• Developing and optimizing winning lead generation strategies that deliver qualified leads in Alavi’s target markets (e.g. email marketing and LinkedIn marketing)
• Owning Alavi’s creative and content channels to build brand awareness and illustrate Alavi’s story and customer success (e.g. media features, case studies, website, blog, podcasts, webinars, and social media)
• Partnering with the Design and Product teams to effectively launch marketing plans for product releases and lead generation
• Working with the Product team to build guides and other foundational content for marketing activities
• Continuously brainstorming, testing, and executing experiments to improve marketing channel performance and driving growth of qualified leads, opportunities, and revenue
• Planning and executing digital marketing campaigns across Google, Facebook and LinkedIn to increase website sign-ups and customer base

What You’ll Need:

• Bachelor’s Degree in Marketing/Business Management or an equivalent professional qualification
• 2-3 years of work experience in marketing/digital marketing roles – previous experience in B2B marketing and lead generation is a plus
• Experience in paid campaign management across Facebook and Google (LinkedIn is an added advantage)
• Excellent and effective written and verbal communication skills in English
• Public speaking skills for webinars and podcasts
• The ability to comfortably learn and use marketing software like MailChimp, Salesforce and LinkedIn Sales Navigator
• A work ethic that includes time-management skills, the ability to multitask and work in a fast-paced environment
• A keen interest in building a career and a profile in the SaaS marketing space

If you think you have what it takes and would like to join the Alavi.ai team, please apply directly via this job post or email your CV without delay to swethan@alavi.ai