Responsibilities and Duties:

• Design, manage and implement end-to-end customer acquisition marketing campaigns to ensure overall healthcare objectives are achieved.
• Manage marketing spend to maximize budget efficiency and optimize customer acquisition costs.
• Develop recommendations to reach new members through multi-touch digital, event, and content campaigns, including collaborating with the PMM on creative strategy and messaging.
• Enhance creative, ad, and landing page copy to drive improved campaign results.
• Align campaign strategies and initiatives with persona and industry insights from the PMM.
• Build and manage a highly engaged database of high-quality leads.
• Collaborate with the digital marketing team to build a social media strategy that drives engagement and awareness for healthcare products and brands.
• Measure and report the performance of all healthcare marketing campaigns, and assess against predefined goals (ROI and KPIs).
• Brainstorm new and creative growth strategies with campaign stakeholders.
• Evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Evaluate emerging technologies and platforms. Provide insights and perspective for adoption where appropriate.
• Foster strong cross-functional relationships to ensure alignment with BU and regional teams.

Skills and Qualifications:

• A bachelor’s degree or similar certification in Marketing, Communications, or another related field.
• A minimum of 5 years experience in a marketing specialist, digital marketing, or advertising position.
• Experience within the healthcare or healthcare technology domains will be beneficial.
• In-depth knowledge of various digital marketing techniques.
• Proficiency in Google Suite/Microsoft Office, Digital Marketing Automation/Analytics tools such as Pardot, Google Analytics, and Sprout Social, and CRM platforms like Salesforce.
• Strong understanding of paid social advertising platforms (e.g., LinkedIn Ads, Facebook Ads, Twitter ads, etc.), paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns.
• Basic Photoshop and HTML knowledge is a plus.
• Up-to-date on the latest trends and technologies in digital marketing.
• Proven analytical and quantitative skills including a strong understanding of marketing KPIs and metrics.
• Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives.
• Outstanding planning and project management skills that ensure effective collaboration with both peers and senior management.
• Highly organized, multi-tasker with the ability to manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Ability to work well independently but thrives in a collaborative team environment
• Experience working in a cross-functional role in a global organization would be advantageous.

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