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Job Overview
SEO Specialist
What We Are Looking For In You?
Responsibilities
*Build, manage and monitor all digital strategies and digital marketing plan for the company, brands, and all products; web, SEO/SEM, social media, database marketing, email, and display advertising.
*Perform ongoing keyword research including discovery and expansion of keyword opportunities
*Research and implement content recommendations for organic SEO success
*Optimise copy and landing pages for search engine optimisation
*Manage all marketing automation tools and requirements for the division
*Work with marketing and product teams to drive SEO in content creation and content programming
*Recommend and execute changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
*Provide oversight, manage and execute paid search campaigns, ad groups, and ad accounts for paid search marketing initiatives
*Forecast and develop campaign budget and ROI with identified matrices for product and brand marketing initiatives
*End-to-end campaign management, monitoring, and reporting of the monthly, quarterly, and yearly digital marketing plan.
Pre – Requisites
*Degree or postgraduate diploma in CIM/ digital marketing with micro-credentials and related certifications
*Minimum 3 years of proven SEO/SEM and digital marketing experience in the technology/ software industry
*In-depth experience with website analytics and bid management tools.
*Up to date with latest trends and best practices in the digital marketing space.
Job Detail
- Offered SalaryNot Specified
- Career LevelNot Specified
- Experience3 Years
- GenderBoth
- INDUSTRYIT-Software
- QualificationBachelor's Degree